Boosted Sales
Playing brand-fit background music led to a remarkable 31.7% increase in average sales compared to incongruent music.
Give us a call 01254 927788
Give us a call 01254 927788
While it may seem like a convenient and cost-effective solution, it’s important to understand the potential legal implications.
Streaming music for personal use is intended for recreational enjoyment, but playing music in a commercial setting, such as your business, requires proper licensing. These licences ensure that artists are fairly compensated for the use of their work, as playing music in a business context is a form of revenue generation.
What Happens if You are Caught?
Failure to obtain the necessary commercial music licences can result in significant fines. Both large corporations and small businesses have faced hefty penalties for non-compliance. For instance, Peloton, a major company, was sued for millions of pounds, while local bars, stores, and restaurants have been fined hundreds of thousands.
In the UK, fines for playing music without a licence can vary depending on the size of the business and other factors. Past cases have seen fines ranging from thousands to tens of thousands of pounds, highlighting the seriousness of the issue.
Furthermore, it’s essential to note that having a PPL PRS License is also necessary to legally access music for commercial use on your premises. Failing to obtain these licences not only puts you at risk of legal consequences but can also damage your business’s reputation and sales.
Ensuring that you have the proper licences in place is not only a legal requirement but also demonstrates respect for the creative work of artists and composers. If you have any questions or need assistance in obtaining the necessary licences, please don’t hesitate to reach out. We’re here to help you navigate this important aspect of your business operations.
In a 2018 study, researchers revealed fascinating insights into the impact of background music on businesses:
Playing brand-fit background music led to a remarkable 31.7% increase in average sales compared to incongruent music.
Customers’ perception of the brand improved significantly when they heard music that resonated with the brand identity.
Stores experienced a notable 1.58% increase in customer dwell time with brand-fit background music, spiking to 42.24% compared to no music at all.
Incorporating a mix of popular hits and lesser-known tunes matching the brand resulted in a 9.1% sales increase, outperforming random hits by 4.3%.
Restaurants witnessed a substantial 15.6% rise in dessert purchases with playlists that matched the brand and featured a blend of popular and obscure songs.
Introducing Musique’s Game-Changing Solution.
Transform your venue’s ambiance with our innovative music service, tailored to suit every moment of every day. Say goodbye to repetitive playlists and hello to a curated musical journey that elevates your customers’ experience.
Here’s how we can help:
Enjoy seamless transitions from soft acoustic tunes in the morning to sophisticated late-night vibes. Our meticulously curated playlists ensure your customers are immersed in the perfect atmosphere.
Our managed playlists run off dedicated hardware, guaranteeing compliance with public performance regulations. No more worrying about fines or legal issues – your music is licensed and ready for your audience.
We’ll seamlessly install our hardware units into your existing sound system or design a custom solution tailored to your venue’s needs. Let us handle the technicalities while you focus on providing an exceptional experience.
Manage your music playback effortlessly with our user-friendly app. Select playlists, adjust volume, and schedule your music with ease – all at your fingertips.
With years of experience in the hospitality sector and a passion for music, we’re your local music experts. We’ll work closely with you to align your music with your brand and ensure compliance with licensing requirements.
Nestled on the picturesque edge of the Ribble Valley, in the heart of Lancashire, Northcote stands as a beacon of luxury and refinement. Boasting a Michelin-star restaurant, 26 opulent guest rooms and suites, a prestigious cookery school immersed in the culinary marvels of its kitchen, an award-winning wine selection, and a chic cocktail bar, Northcote offers an oasis where guests can unwind, indulge, and rejuvenate throughout the year.
Craig Bancroft, the visionary managing director of Northcote, is not only a hospitality maestro but also a fervent aficionado of music. Recognising the profound impact of music on ambiance and guest experience, Mr Bancroft issued a compelling challenge: to elevate the musical brand of Northcote’s two distinct yet interconnected realms – the restaurant and the bar. His vision? To infuse the bar with a sultry late-night ambiance, enticing guests to linger longer, while in the restaurant, to imbue the space with a lighter, more convivial atmosphere conducive to intimate conversations.
With passion and precision, we embarked on a journey to fulfil Mr Bancroft’s vision. Installing two cutting-edge hardware units, we created a revolutionary two-zone system, empowering independent music selections for both the bar and the restaurant. Crafting day-based schedules tailored to each area, we curated a dynamic spectrum of sounds – from soulful acoustic melodies caressing the restaurant’s ambiance by day, to pulsating beats infusing the bar with a continental allure on Friday and Saturday evenings. Moreover, our innovative mobile app allows staff to seamlessly transition between pre-supplied playlists, orchestrating themed nights with effortless finesse. Complemented by monthly review meetings, where we immerse ourselves in the venue’s atmosphere, we curate captivating live music experiences that enrich Northcote’s musical tapestry.
“The team at Musique have delivered a major improvement in the overall music experience at Northcote. It is invaluable to have a music partner that knows the venue, develops connections with management staff and who is responsive to feedback. The live music and playlists have had a real impact on guest experience in the past year and we’ve been delighted with the service.”
— Craig Bancroft – Managing Director
